The difference between the online version and hard copy of my magazine will be that the hard copy has to be eye catching to actually make the reader want to pick it up and physically turn the pages, whereas it’s not a necessity for the audience to click onto a website and find the magazine. Also because they’re competitions within the magazine I believe it would make it more exciting for the reader to actually be able to send off the form in a materialistic way. Another plus side to a hard copy magazine is that you do not need a battery to power it or any technical knowledge either. Hard copies do have their down sides though, such as it being too expensive to print monthly copies and also once the copies are sold out they cannot be reprinted/reissued, so the audience only have a limited amount of time to get their copy. The qualities of the magazine being online are that you can attach links to the magazine (for subscriptions e.t.c) as well as being able to explore the magazine’s website even further too (to see previews and editorial pieces). The idea that my magazine will be online is reassuring simply because more teenagers (who my magazine is aimed at) use the internet a lot more than ever, this includes social networking sites, surf engines and blogs e.t.c where they can talk about the magazine with their friends and re-blog certain pieces of information too. Also because of the viral advertising campaign too, that will also help to promote my magazine even further. It can be quite a bad way of accessing the magazine too, because there could be inaccurate information given as well as unwanted adverts popping up too.
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