Viral marketing

This is only a mock up of my viral marketing campaign and the language I would use.

I’ve used a double entendre ‘KNOW’ it’s used in the magazine front cover itself as well as in the advert. The message that viral marketing wants to pass on is that if you see the advert you should let other people know about it as well, I think that with the use of the magnifying glass again a double entendre has been used (to look then send the message on.)

I based my marketing on this advert, because it contains a double entendre, and cartoon pictures as well. Also just like my advert it’s commanding the audience to do something and uses the same house style as the drinks bottle, similar to my college magazine.